Splitends Bookkeeping

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Mission Statement

To provide precise, reliable, and industry-specific virtual bookkeeping services that untangle the financial complexities for beauty and salon professionals, empowering them to focus on their craft and achieve sustainable growth.

Vision Statement

To become the leading virtual bookkeeping partner for the beauty and salon industry, known for our personalized approach, expertise, and commitment to client success.

Values

Integrity & Trust:

Upholding the highest ethical standards in all financial dealings.

Clarity & Simplicity

Making complex financial information understandable and accessible.

Support & Partnership

Acting as a trusted advisor and extension of the client's team.

Industry Understanding

Demonstrating genuine knowledge and empathy for the beauty profession.

Efficiency & Accuracy

Delivering reliable, timely, and precise financial data.

Creativity & Innovation

Continuously learning, teaching, and developing streamlined workflows that improve productivity and promote agile problem-solving methods.

Black and white portrait of a woman with wavy dark hair, hoop earrings, and tattoos on her chest, wearing a black blazer with a confident expression.

Hi I’m Maureen

Maureen Oyarzo

Owner of Splitends Bookkeeping, Hair Stylist, Bookkeeper, QBO Advanced ProAdvisor, Xero Certified Advisor & Partner

Xero logo with the words Partner and Certified Advisor in circles
Certification badge for Intuit ProAdvisor, QuickBooks Level 2 Certified.

As your trusted financial partner and fellow beauty professional, I can handle your bookkeeping, provide strategic insights to drive growth, and simplify the financial management of your business, allowing you to focus on what you do best. I strive to build long-lasting relationships with clients based on trust and transparency, helping them find balance—not just in their books but in their peace of mind. 

Empowering Beauty Professionals with Specialized Financial Expertise

As a fellow hairstylist and dedicated small business owner myself, I intimately understand the unique financial landscape of the beauty industry. With over a decade of hands-on experience building thriving client relationships and driving business growth through innovative strategies, I bring a unique blend of industry insight and financial acumen to your salon.

My journey began at the prestigious Cinta Aveda Institute in San Francisco, where I honed my craft and developed a deep appreciation for the entrepreneurial spirit of the beauty world. Further solidifying my expertise, I earned my Bachelor's degree from Arizona State University as part of the specialized L'Oréal Professionals Degree in Health Innovation and Entrepreneurship, with a focus on Beauty and Wellness. This robust academic background, combined with my practical experience, has equipped me with a comprehensive understanding of salon operations, effective small business accounting, and scalable management systems.

Beyond my industry experience, I am a certified QuickBooks Online ProAdvisor and Xero Partner, ensuring your financial records are not just compliant, but optimized for success. My strengths lie in meticulous organization, insightful research, and creating streamlined systems that empower efficiency. When we collaborate, you'll receive more than just impeccably organized financial records; you'll gain an accounting framework that provides valuable insights into your salon's growth potential.

You can count on me to deliver exceptional, timely, and accurate financial information with professional precision and a friendly, empowering approach. Let's work together to transform your financial operations and unlock new levels of success for your beauty business.

Ready to optimize your salon's financial health?